About Zoe Willis
“ I love design. It’s that simple. I come alive when I am hands on creating beautiful and functional spaces for my clients. My love for style and design started young and was nurtured during a long career in luxury fashion and marketing where I worked with some of the biggest names in the business. The passion continues as I am lucky enough to be able to create beautiful homes for my clients and work with amazing building teams who bring my designs to life”
Founder Zoe Willis, ex Condé Nast and Harper’s Bazaar.
Design is our passion, service is our strength
I’m Zoe Willis, founder of Zoe Willis Design, and I’ve never been one to play it safe—especially when it comes to interiors. After more than two decades working across broadcast media, publishing, and digital advertising (with time at Condé Nast, ITV, BBC, and Hearst), I decided to follow the pull of something that had always been there: design.
How it all started
My love of interiors started young. I bought my first flat at 21, and over the years, I found myself constantly designing, renovating, and building—not just for myself, but for friends and family too. Even during a busy career in luxury fashion and media, I always had one foot in the design world. It wasn’t a pivot, it was more like finally saying yes to what I really wanted to do.
Like many, the Covid-19 pandemic gave me the pause I needed to reassess everything. I took the leap and launched Zoe Willis Design—a London-based interior design studio with a bold, rebellious spirit at its core.
“No ego, no jargon. Just meticulous attention to detail.”
My Philosophy
I design with feeling, not formulas. For me, London interior design is about storytelling, self-expression, and a serious personality. I want my clients to feel seen and heard but also to be nudged out of their comfort zones. The best spaces don’t just look amazing; they mean something. For me, design isn’t just about making something look good. It’s about transforming how people live and feel in their homes.
My approach is collaborative, personal, and honest. No ego, no jargon. Just meticulous attention to detail, clear communication, and a commitment to making brave design decisions that pay off. I don’t believe in cookie-cutter anything. If you’re looking for interiors that feel safe and familiar, I’m probably not your girl. If you’re looking for something punchy, layered, and unforgettable, welcome.
My goal was to create something special with Zoe Willis Design. We certainly aren’t your run-of-the-mill studio. We’re all about creating bold interiors with soul, elevating characterful homes and apartments into something truly special. Whether I’m working on a compact London flat, a period home with original features, or a boutique hospitality space, the same rule applies: make it sing.
I lead a small but mighty team, and we work with trusted builders, makers, and suppliers to bring every vision to life. We handle everything from full-home renovations to bespoke room design—from concept to completion. You can view our London projects here
A bit more about me
Before launching the studio, I held senior roles in media and tech, including running all the global marketing for a messaging app. That strategic, big-picture thinking still runs through everything I do now, from how I structure projects to how I help clients see the full potential of their space. I bring everything back to ‘the brand.’ You are a brand, and your home should reflect that.
What’s Next
Right now, I’m focused on growing the studio, taking on larger projects in London, and exploring new ways for people to work with us. That includes product collaborations, curated design packages, and services for clients who want to take the reins but need expert guidance to start.
I feel incredibly grateful to do what I do. I come alive when I’m designing—especially when I get to work with great clients and brilliant tradespeople who bring our shared vision to life. For me, design isn’t just about making something look good.
If you're looking for an interior designer in London who brings bold ideas, creative direction, and a whole lot of personality to the table, I'm here for it. Let's make something unforgettable.
Contact
If you have any questions or would like to arrange a consultation, please get in touch.
We look forward to hearing from you.
hello@zoewillisdesign.com