Rebellious Interior Design London
Known for our bold eclecticism and unparalleled service, we are a cutting-edge interior design studio nestled in the heart of London.
Challenging Norms
Known for bold eclecticism and unparalleled service, Zoe Willis Design is a cutting-edge interior design studio in London. We don’t follow trends; we set them. Our approach is fearless, colour-led, and deeply personal, creating homes that are transformative, functional, and uniquely yours.
Every project is a journey. We work with open-minded clients who value the power of great design whether they’re creatives, professionals, or anyone seeking a home that excites, inspires, and enhances daily life.
Designing Homes That Fit London’s Eclectic Personality
From Victorian townhouses in West London to industrial lofts in Shoreditch, Zoe Willis Design doesn’t follow trends. It crafts interiors that reflect each client’s personality while enhancing the character of the property.
Townhouses, lofts, and luxury apartments. From elegant period properties to ultramodern penthouses, every space is designed to feel both personal and sophisticated.
Expertly navigating London’s unique challenges, period homes come with quirks, uneven floors, tight layouts, and protected architectural details. With extensive experience, the studio thrives on solving these challenges, whether designing bespoke furniture for tricky spaces or ensuring seamless functionality.
A network of the best. With deep-rooted connections in the interior marketplace, Zoe Willis Design sources one-of-a-kind pieces, custom finishes, and expert craftsmanship to bring even the boldest visions to life.
Looking for a London interior designer who sees the city as you do? Let’s create something extraordinary!

Your Story…
A London Interior Designer Inspired By The City’s Energy
London isn’t just a location for Zoe Willis Design, it’s part of the studio’s DNA. With deep roots across the city in North, South, East, and West, Zoe Willis Design draws inspiration from London’s eclectic contrasts. The vibrancy of Portobello Market, the historic charm of Notting Hill, and the cutting-edge architecture of the City all influence the studio’s fearless approach.
Gothic spires stand beside steel skyscrapers. Timeless townhouses evolve into modern, expressive homes. That same contrast, old meets new, bold meets timeless, defines Zoe Willis Design. The studio thrives on pushing boundaries, creating spaces that feel effortlessly individual yet deeply connected to their surroundings.
Design Process: Fearless Design, Flawless Execution
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Every project begins with an in-depth consultation to understand vision, lifestyle, and function. A tailored design concept follows, refining layouts, materials, and aesthetics. A strategic plan ensures seamless execution, and a detailed proposal outlines scope, vendors, and costs.
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Zoe Willis Design refines layouts, selects furniture, materials, and finishes, and creates 3D visualisations and technical drawings. Sourcing is curated from high-end suppliers and bespoke artisans. Collaborating with expert craftsmen, architects, and contractors, every element from custom joinery to statement lighting is executed flawlessly.
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Execution and Styling
Whether it’s a structural renovation, a full home transformation, or an interior styling project, every phase is carefully managed to ensure a stunning result delivered on time. Once construction is complete, final styling adds the defining touches with layered textures, statement décor, and curated details that make a house a home.
What our Clients Say
Ian P - December 2024
"Zoe and her team are simply brilliant, shaping our ill formed ideas, our hopes and dreams into a truly brilliant, unique design. Zoe is always sunny, patient, professional but above all she is full of creative inspiration and direction. We can’t thank her and her team enough for delivering a stunning design that leaves us breathless."
Jill D - January 2025
Oh! Oh! Oh!
The ceiling is wallpapered! I have a bosky bathroom of great beauty! It will be like bathing in the woods. So very good for the soul. To tell you the truth, I'd been a bit apprehensive all along about the wallpaper, but trusted you, and I was right to do so. It is just so beautiful. Everything I didn't know I wanted. It is far, far, better than thought it could ever be.
Jose is wonderful. You are wonderful. Thank you. Thank you. You and Elita have gone out of your way to get me through the nightmare that was 2024.